EMAIL MARKETING SPECIALIST

Samsøe & Samsøe is looking for an Email Marketing Specialist to join our E-commerce team at headquarters in Copenhagen. You will be responsible for planning and executing email communications, lead nurturing and retention strategies, and successfully growing the email marketing channel. As Email Marketing Specialist, you will work closely with the content creation teams and coordinate with the marketing-, retail- and wholesale teams to execute brand content and promotion strategies. The role will be responsible for conducting analysis, improving efficiency, and providing insight to the management about the performance of the email marketing program as well as ensuring best practices. RESPONSIBILITIES Manage creation and execution of email marketing campaigns that deliver on business goals across online-, retail- and wholesale channels Drive and optimize key traffic and revenue metrics including CTR, open rates, incremental revenue lift, engagement and retention Develop customer segmentation principles across channels and ensure that the customer base is synchronised across systems Develop and execute transactional, promotional and content strategies that maximize customer retention, customer acquisition and up-sell programs Create data-driven and dynamic email campaigns, and test that they deliver on ROI targets Manage testing and optimization efforts of email programs Ensure compliance with CAN-SPAM and other relevant regulations Work with cross functional teams to develop and advance email tools and list building REQUIREMENTS 2–3 years of demonstrated success in email marketing roles Demonstrated success in managing integrated email marketing programs for consumer audiences, ideally within fashion Interest and experience from working within the fashion industry is preferred Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis Experience working with major ESPs is a bonus. Knowledge of Exact Target (Marketing Cloud) or similar, is a bonus. Experience from customer segmentation from concept to execution Self-starter with ability to thrive under pressure in an entrepreneurial environment Understanding and working knowledge of HTML Competency in Adobe Creative Suite with ability to create compelling and effective email designs Passion for retention and email marketing, as well as personal achievement of goals with a drive to succeed Interest and working experience in regard of Social Media is a plus Exceptional written communication skills and with experience of writing compelling messages to a consumer Experience of localisation is preferred WE OFFER YOU Aninteresting and challenging position in a fast growing international company An exciting and busy workplace with a strong and supportive team of colleagues A job with many possibilities and opportunities for personal development An attractive salary package that will match your qualifications The position is a fulltime position and is based at Head Office in Copenhagen. The position is available with immediate start.