Director of Brand

At Planday, our vision is to power the global workforce marketplace by connecting people to relevant and meaningful work, and to help businesses build an engaged, high performing and flexible workforce. We have exciting times ahead. While growing and expanding our markets globally, we are scaling up and looking for a new colleague to join as Director of Brand. In this role, you will: * Be responsible for growing our brand platform and awareness globally as well as leading our brand and campaign strategy across our local markets – Nordics, UK, Germany, and Australia. * Collaborate with company leaders to further define and position Planday’s brand in order to deliver effective marketing campaigns to increase awareness and lead generation * Lead and co-ordinate global marketing campaigns that are delivered in our local markets, adjusting our process based on local market needs * Identify creative needs across all stages of the customer journey from awareness to lead generation, with an understanding of both B2C and B2B marketing tactics * Act as central owner of Brand Communication guidelines * Lead the creative production process to meet stakeholder requirements in a timely and effective manner * Work closely with local marketing teams to provide high quality campaign material and marketing assets * Be comfortable translating customer research and needs into effective communication strategies * Track our brand effectiveness in each market with clear strategies to help each market be competitive * Be able to support our short-term performance marketing objectives, but also how we can be distinctive as a brand to raise awareness in our core segments Requirements: * For this position, you should have around 10+ years of experience with a strong track record in content and marketing communications with experience working a global business with multiple countries – ideally, from a B2B scale-up in the SaaS industry. * You should thrive in fast-paced, results-oriented and collaborative environment. We envision you can say “yes” to the following: * Excellent leadership and relationship-building skills – able to influence, engage and develop teams and engage with internal and external stakeholders * Persuasive and clear communicator with creative problem-solving skills * Able to make decisions in a changing environment and anticipate future needs * Experience leading comprehensive strategic communications, media relations and social engagement programs * Clear ability to think creatively and strategically * Evidence of increasing brand awareness as a result of increased marketing activity Benefits: * A great renumeration package including benefits like pension, parental leave and generous vacation * Growth and progression opportunities – we want you to grow with us * Flexible remote work * Strong social culture with lots of team and company activities * Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe * Scandinavian mindset with a healthy work-life balance and autonomous approach to work. We trust in you and your abilities. * The opportunity to join Planday in an exciting time of growth and development. Finally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). We strive to create an open and welcoming space where we empower, uplift and connect with each daily. At Planday, everyone has the freedom and support to be their true, authentic selves, allowing us to simply thrive together.